Developing the new brand identity with the objective to connect with younger audiences, and increasing brand health, awareness and engagement.

Brand toolkit

I developed the brand toolkit, turning strategy into a clear, flexible system that helped the team apply the brand consistently, creatively, and at scale.

Photography Direction

The use of natural materials and soft lighting is a reflection of the brand values, conscious meaningful gifts printed on demand. The imagery will be product focus, placing the products in aspirational lifestyle scenes that inspire our creative customers, it is important to show the products in context, with human interaction that can add emotion and connect with them.

Beyond the Fold

Collaborating closely with the CRM team, I streamlined a high-volume email program by creating a flexible system of mobile-first templates that helped the team move faster while keeping visuals and messaging on point.