Hofmann - Creative Direction & Design
Developing the new brand identity with the objective to connect with younger audiences, and increasing brand health, awareness and engagement.
Photography Direction
The use of natural materials and soft lighting is a reflection of the brand values, conscious meaningful gifts printed on demand.
The imagery will be product focus, placing the products in aspirational lifestyle scenes that inspire our creative customers, it is important to show the products in context, with human interaction that can add emotion and connect with them.
